Ello Two-Lid Tumbler
Spring 2023— Leapfrog Brands Co-op
A project surrounding stainless steel coffee tumblers and how Ello could expand their brand portfolio. Included opportunity sizing, competitor analysis, sketching, CAD, rendering, and CMF work.
Final solution is a dual-lid tumbler that allows for a sanitary yet easy leakproof drink, inspired by Kinto’s travel tumbler.
Love the trend, but are not willing to spend so much money on it,
Predominately female, ages 20-40, trendy, cheap travel enthusiast, multiple work locations, coffee addict, Target lover
The Ello consumer
Existing Ello coffee products
cute, trendy, low-cost, simple
How can Leapfrog expand it?
Current solutions on market:
unique premiums largely unaccessible in American retail
ranging from $35-50
Standout: 360 sip, clean interaction
Standout: 360 sip, modular use
What stood out:
The Kinto tumbler
2000+ reviews, 4.8/5 stars
$34.20, kinto-usa.com
based in Japan
Ideation
The Ello tumbler
(hypothetically) available in Target and other major retail locations around the United States for ~$15
Color, material, and finish exploration
APRIL 2023— Four trend groups taking inspiration from Pinterest search statistics, Tik-Tok hastag trends, and WGSN reports
1 Deep Nourishment
“A long-standing staple in Asian cultures, ocean-based foods and minerals are growing in popularity among Millennials and Gen X all over the globe thanks to their much-needed health benefits.”
2 The Basics
Timeless ideas with a hint of trendiness. This is meant to extend the product’s lifetime, as the most sustainable product is one used for a long period of time.
“Combining ethereal sensuality with the dreamlike quality of ballet, this trend is a gender-agnostic expression of femininity and strength.”
3 Carefree Vibrance
4 Coffee Co-branding
Showing how simple and cool a brand collaboration can look from an already established company that carries personalized drinkware. Due to the simplistic nature of this tumbler, it would pair well in combination with a brand.
This was my final project completed during my co-op at Leapfrog Brands. All designs and ideas on this page are the property of the company.
